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The notorious Beef Cheek: misleading to give these to your dog..

Have YOU ever asked the question of these cheek rolls - as how do they make them? Because in my opinion these are not healthy for dogs. And even though they say it's "collagen chew" .. it's really not good for dogs. Let's start slowly.. and I will give you an idea on HOW these are cut off and what they really are.

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Those “cheek rolls” are usually made from the inner skin layer of a cow’s cheek — basically a treated hide product from the cow’s face. Companies often market them as “collagen chews” instead of rawhide, but they are still heavily processed animal skin tissue.

Here’s the simple breakdown:

What they really are

  • The cow’s cheek skin is removed during slaughter/processing.

  • The skin is cleaned and stripped down.

  • The softer inner layer (rich in connective tissue/collagen) is separated.

  • That material is cut into sheets or strips.

  • The strips are rolled tightly into cylinders like the ones in your photo.

  • Then they are dried, baked, smoked, or chemically treated to preserve them and make them shelf stable.

Why people confuse them with “healthy collagen”

Companies use the word collagen because collagen naturally exists in connective tissue. But:

  • “Contains collagen” does not mean it’s a clean collagen supplement.

  • It’s still processed animal hide tissue.

  • Dogs are chewing compressed skin fibers, not a pure collagen product.

Why many people dislike them

The concerns usually are:

  • Heavy processing

  • Bleaching or whitening

  • Smoke flavoring or preservatives

  • Difficult digestion

  • Swelling in the stomach

  • Choking/blockage risks

  • Unknown sourcing/importing

 

Some manufacturers also use:

  • Hydrogen peroxide whitening

  • Chemical rinses

  • Artificial smoke flavor

  • Glues or binders in lower-quality products

Why they look white

That pale white/beige color usually comes from:

  • Washing

  • Bleaching/lightening

  • Drying at high heat

  • Removal of natural fats and color

Natural untreated cow tissue is usually darker and more uneven looking.

Important distinction

“Beef cheek” is often marketed as:

“safer than rawhide”

But many critics argue:

it’s still a hide chew — just from a different body part!!!

So while it may digest somewhat differently than traditional rawhide, it is not the same as giving a dog fresh meat or minimally processed animal tissue.

That’s the simple foundation of what these are.

In the dog chew industry, when people say “bleach,” they usually are not talking about household chlorine bleach like Clorox being poured directly on chews. The more common whitening agents are:

  • Hydrogen peroxide

  • Sometimes sodium hypochlorite (a chlorine-based bleach compound)

  • Other chemical whitening/rinsing agents

The problem is: manufacturers rarely fully disclose their exact process.

Hydrogen peroxide

This is the one most commonly discussed with:

  • rawhide

  • beef cheek rolls

  • pig ears

  • white bones

  • puffed treats

 

It is used to:

  • lighten the color

  • kill bacteria

  • remove odors

  • make products look “clean” and appealing

The natural hide/tissue is usually darker, yellowish, grayish, or uneven.

Chlorine-type bleaching

Some processors have reportedly used:

  • sodium hypochlorite solutions

  • chlorine dioxide rinses

These can sanitize and whiten hide products.

Critics worry because:

  • residues may remain

  • repeated chemical processing changes the tissue

  • the final product looks unnaturally white

Why companies do it

Consumers tend to buy:

  • white

  • odorless

  • “clean-looking” chews

Natural untreated animal tissue often:

  • smells stronger

  • looks brown/yellow

  • contains grease/fat

  • molds faster

So processors chemically clean and stabilize them for mass retail sale.

Important thing to understand

A lot of these chews begin as slaughterhouse byproducts:

  • hides

  • ears

  • cheeks

  • connective tissue

 

Then they go through:

  1. Washing

  2. Degreasing

  3. Chemical treatment

  4. Whitening

  5. Drying/baking

  6. Flavoring/smoking

 

That’s why many holistic veterinarians and raw-feeding advocates dislike them. They argue the final chew is far removed from a natural piece of meat or fresh tissue. And the labeling can be misleading because: “collagen” sounds like a health supplement …but the product may still be a heavily processed hide-derived chew. Is sodium hypochlorite good for dogs? NOT considered something dogs should ingest.

 

It’s essentially a chlorine-based chemical used in:

  • disinfectants

  • industrial cleaning

  • water treatment

  • bleaching processes

 

Even though tiny diluted amounts may be used during manufacturing sanitation, the concern is:

  • whether residues remain

  • how much processing the chew underwent

  • what other chemicals were also used

Why people are concerned

Sodium hypochlorite can:

  • irritate tissue

  • alter proteins in hide

  • create chemical byproducts

  • contribute to digestive irritation if residues are present

In stronger forms, it is toxic.

The bigger issue

The real concern many critics have is not just one chemical — it’s the entire industrial processing chain:

  • chemical whitening

  • degreasing

  • preservation

  • artificial smoking/flavoring

  • imported manufacturing standards

 

A naturally dried animal chew would normally:

  • look darker

  • smell stronger

  • spoil faster

  • vary in color

 

Bright white “clean” chews often indicate significant processing.

That’s why many dog owners prefer:

  • dehydrated single-ingredient treats

  • air-dried organs

  • natural tendons

  • bully sticks from transparent suppliers

  • freeze-dried meat products

 

instead of heavily whitened hide-based chews.

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"But HOW do I know if a brand uses bleach?" They say that the HIGH TEMP processing makes these beef cheeks white. That is hard to believe.

You’re asking the right question, Rosemarie — because naturally dried beef tissue usually does not become that uniform pale white color on its own.

 

Heat alone can lighten tissue somewhat:

  • fat melts out

  • moisture evaporates

  • proteins denature

…but extreme whitening and uniformity often suggest additional processing.

Here’s how you can usually tell.

If they say:

“No chemicals, only heat”

look for these clues:

1. Uniform bright white color

Natural animal tissue is inconsistent:

  • cream

  • tan

  • yellow

  • brown edges

  • darker spots

If every chew looks identical and almost “paper white,” many people suspect chemical whitening.

2. No odor

Real untreated animal tissue smells.
Not necessarily rotten — but animal-like.

If a chew has:

  • almost zero scent

  • “clean” smell

  • neutral smell

it was likely heavily washed or processed.

3. Puffy or ultra-smooth texture

Natural dehydrated tissue usually looks:

  • fibrous

  • greasy

  • irregular

 

Highly processed chews often look:

  • polished

  • uniform

  • compressed

  • bleached-looking

4. Ask VERY specific questions

Many companies hide behind marketing words.

Instead ask:

  • “Do you use hydrogen peroxide?”

  • “Do you use sodium hypochlorite?”

  • “Are the chews chemically whitened?”

  • “Are they rinsed in any oxidizing agents?”

  • “Are they treated before drying?”

  • “Are they imported or processed overseas?”

If they avoid directly answering, that tells you something.

5. “Natural color variation” is actually a GOOD sign

A minimally processed chew should vary:

  • darker pieces

  • grease spots

  • uneven color

  • stronger smell

Perfectly white products often indicate industrial refinement.

Why “high heat made it white” sounds questionable

Think about roasted meat:

  • it browns

  • yellows

  • darkens

Animal tissue rarely becomes perfectly pale white from heat alone.

High heat can:

  • lighten

  • dry

  • tan

…but the very white appearance many beef cheeks have often resembles chemically washed hide products more than naturally dehydrated tissue.

That’s why critics compare them to rawhide processing — even if companies market them differently.

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